Influencers are generally an expert in a certain niche category and provide valuable information to their followers.For example for a Restaurant food blogger could be the right influencers and for an e- commerce startup a fashion blogger or who have large followers and likes in Instagram and Pinterest could be the right influencers.
In today’s hyper-connected world influencers can be any user who has a large base of followers on social media such as Facebook, Twitter, Instagram, Youtube and have the ability to influence or capture other’s attention. It is not just number of followers that qualify a user as an influencer but a person who is looked for advice or knowledge or opinions..When an influencer recommends a product to its followers through a blog or a tweet or through a YouTube video that is going to be more powerful and effective over potential buyers than any other traditional advertisement.Because of this quality influencer are valuable to brands.
What is influencer marketing?
Influencer marketing is similar to word of mouth marketing that allows brands to connect and partner with powerful social media influencers who have wide reach and have the power to influence the decision of others to create social media buzz. The key to influencer marketing is to identify right influencers based on your marketing objective whether it is only sharing a particular photo, video or writing a blog or posting about in social media.
Influencer marketing helps brands to collaborate with powerful influencers who have a wide reach and can influence over potential buyers. Just think for a moment impact on your sales if a celebrity promotes your product. But if you are starting up or if you have limited budget you can’t go for celebrity endorsement that doesn’t mean you can’t spread word about your brand/business to thousands of consumers who can be your early user. In fact with the growth of social media it is now possible to connect with powerful social media influencers who can create premium content or review your product or write about your company or share a promotional video for your business to thousands of users.Only if you will connect with right influencers at the right time.
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