“A brand is no longer what we tell the consumer it is –It is what consumers tell each other”-Scott Cook, Co-founder, Intuit
That is why influencer marketing is more important than ever before.Influencer marketing is most powerful and effective way to reach out to your potential customer because it is cost effective and your message can reach a wider audience with less effort too. Using influencer marketing can give you a competitive edge whether you are looking to reach a larger audience, create brand awareness or want to do market research or if you are a startup and have limited budget to go for traditional advertisement.Because influencer marketing is more personal than other traditional advertisements it brings trust among people. Apart from creating brand awareness influencer marketing also helps business in SEO, Premium content, Better ROI than traditional media and more. Don’t believe us well below are some of the statistics that proves what we say:
- According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media.
- According to a McKinsey study, marketing inspired word-of-mouth generates twice the sale of paid advertising
- 74% of Consumers rely on social media to inform their purchasing decisions.” – ODM Group
- 90% of customer trust peer recommendations and only 33% trust advertisement
Influencers have great power to persuade people to buy a certain product or not to buy. However, if plan properly Influencer marketing can bring a better result for any businesses than any other traditional advertisement.
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