So how do you determine which methods or platforms are the best for finding new customers?Lead generation is crucial for survival and growth of any business.What works for one business may not work for other,it is through trial and error one can know which are the best platform to generate leads.
Below are some of tips that we have followed over the year to generate leads and you too can follow these tips to generate leads for your business.
1) Optimize your website for lead generation:
Most people visit leave website within 10-20 seconds if they do not find any useful information,so make sure you provide enough content and useful information to your customers so that they can provide their contact information without thinking twice.
2) Make social media buttons visible in your website,email signature,visiting cards
Turn your regular readers into social media fans and when they share your content,it will go viral among their friends Because
3) Customer referrals:Customer referrals works wonder for any business because the lead is probably well-qualified and you will have tremendous credibility with the prospect since you come well-recommended from someone that they know and trust.
4) Free giveaways:Free giveaways such as free resources,industry research reports,e books,etc is a best way of generating customer leads.It can generate considerable amount of leads by offering these free resources.
5) Offer Webinars: For B2B marketing webinars are one of the best lead generation technique.Through webinars you can share your expertise or invite some other people to share their expertise related to your industry that interest your target audience.
6) Cross promotion:By forming alliances with non competitive business to exchange leads,promote each other’s products or services can be quite good to generate leads as it brings trustworthy among the customers when they get to now about your product or business through other business which they trust.
7) Have contacts us form in every page:Proving contact from in every page can increase the likelihood that people will contact you.Because you never know from which page a customer can close your browser.
8) E mail marketing:Email marketing is still a best way to generate leads for your business.Make sure you target demographics that fits your products or services.The more targeted the mails is the better open and click rate you will get.Also optimize your email campaign headline to get good click rate.
9) Video:A lead generation campaign tied up with a viral video can generate highly targeted and valuable leads for your products or service.
10) Connect with social media influencers/bloggers:By connecting with relevant social media influencers/bloggers you can spread word about your brand/product to millions of customer in a cost effective way.You can engage with influencers for content promotion,guest blogging,social media promotion,event management,video promotion,and lots more.It will also improve your brand loyalty,create premium content,increase traffic and improve SEO.”To connect with best social media influencers do check out http://adsparta.in/
Lead generation is very important for any business to survive,so it is vital that you consider these tips in getting highly qualified leads for your products/services.
Post a comment below and let us know what other lead generation technique you have used in your business.