4 tips to measure ROI of an influencer marketing campaign

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Consumer-to-consumer word of mouth generates more than twice the sales of other forms of paid advertising. – McKinsey

Influencer marketing expands your brand visibility and trustworthy among your targeted customer. Apart from cost effective it also gives better ROI than any traditional advertisement. Most marketers have quickly realized the power of driving sales, product review, event marketing, app promotion.But how do you measure the ROI if you influencer marketing to align with your marketing goal?

There are very few tools available in the market that will help you to understand whether influencer marketing is really working for you or not. We have outlined few metrics that will help you to understand and measure the impact of influencer marketing for your brand.

  1. Reach and impression: Number of times your post is viewed when it is published by influencers. This is key metrics compared to any other as it shows effectiveness of a post as it shows to how many people your content is exposed. Also, look out for this metric while selecting any influencer for influencer marketing campaign.
  2. Engagement: The most important metric whether an influencer marketing campaign worked or not is engagement rate. Engagement metrics such as
  • How many facebook likes, shares, clicks, retweets, comments
  • How many new followers you get
  • How many new subscribers you received
  • How many customer bought your product,
  • How many inquiries your sales team received
  • How many clicks you received

3. ROI: The best way to measure return on investment for your influencer marketing campaign is to benchmark to some other online advertisement such as Google ad words, Facebook ads. For example if you spend $100 on google ad words and you are getting 1000 impression and 100 clicks but on the other hand if you spend the same amount in influencer marketing campaign and you are getting more impressions and click than google ad words than it is advisable to stick with influencer marketing campaign(unless and until you love to spend money on advertisement which doesn’t get you good ROI)

4.Resources: Another most important key metrics to measure for any content marketers is to how much resources such as Time, Manpower and money require to produce same original content that you will get it from an influencer. Calculate the money you spent on producing quality content, time to produce and measure it with the content that you are getting with influencer marketing if you think you are able to save enough time and money then it is a wise investment.

By connecting these metrics, you can measure influencer marketing campaign impact on your sales number. Though not all metric can be applicable to your marketing campaign but knowing all these will help you in setting your marketing campaign right and the result that you can look out for.

Start your influencer marketing campaign today at http://adsparta.in/

How to connect with best Instagram influencers?

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Are you facing challenges in getting more engagement and reach in Instagram? Are you facing challenges in creating quality content for your brand? If the answer is yes then it is the right time to connect with best Instagram influencers who share the same passion and share the same demographic as your Brand does. Influencer marketing is the best way to promote your brand as it will help you to tap the potential customer through influencer which your brand is missing till now. These influencers not just create and share content, but their content also create an emotional response among their followers. Influencers are generally expertise in a certain category such as food, travel, sports, fashion, etc and customers trust their recommendation than any other form of advertisement. These influencers motivate, inspire and create a trust among their communities that no other form of advertisement can create. Connect with influencers will also help your brand to tap to existing quality content that is available with influencer instead of spending the time of creating one.

Below are few steps how to connect with Instagram influencers:

  • Identify: Identify the right influencers based on demographic that you are trying to reach, category, follower base and who have more engagement rate.
  • Content creation: If you have already content you can ask influencer to share your content or if you don’t want to spend time on creating content or you don’t have resources to create quality content it is advisable to use existing content of influencer. But make sure your brand message is clear and there is clear call to action.
  • Communication: Communication is crucial in any marketing campaign. Make sure you communicate with influencers regarding how much they will charge per post, for creating content or per likes.
  • Analysis: During or after the campaign you can analyze the effectiveness of the campaign based on metrics such as number of likes, comments. Measuring these result will help you to understand what works and what not and accordingly you can plan your future campaign.

It is crucial that you select right influencer for your marketing campaign and build a lasting relationship. To save your time, effort and to get best marketing ROI we at adsparta.in are building an automated platform to connect with best Instagram influencers. Planning to connect with best Instagram influencer for influencer marketing campaign.

Sign up at http://adsparta.in/ to connect with best Instagram influencers

Best twitter marketing tools to increase your productivity

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Twitter is widely used as a marketing tool for most marketers and brands today. And with so many so many social media out there it is important for any marketer to organize themselves with social media marketing tool to stay ahead of competition. But with so much noise around twitter marketing tools it is hard to know which is best for your business. Below are the some of the best twitter marketing tools that we think will keep organized as a marketer.

  • Hootsuite: Hootsuite is one of our favorite social media engagement tool. It allows consolidate all social media profiles into one east=y to use dashboard. Some of the features are You can choose date and time when you want to publish the content, add location, attachment. You can also manage other social media with this tool. It is a fermium plan with option of 3 social media to manage.
  • Buffer: Buffer lets you schedule your content to multiple times day through the week which will save your time. You have to just spend few minutes day to schedule your tweets and buffer will take care of the rest. It also provides analytics which helps you to know which content works or which are not. You can also share curated content that buffer provides you in addition to your original content.
  • Tweroid: To get more engagement for your tweets you need to post at the right time. Twerioid give you insights about best times to tweet by analyzing follower’s tweets activity. By using this tool your tweets engagement level will increase because now you know best time to post your tweet.
  • Commun.it: Thinking who to follow and unfollow? Well Commun.it is the best twitter management tool out there that helps you to sort your list based on most recent, most engagement members, Influencers, New followers, new followers. Which will help you to follow your most engaged followers or unfollow people who have less engagement with your content. This tool is very user friendly which allows you to manage multiple twitter accounts and all these features all from your dashboard itself.

These tools will help you to increase  productivity and increase your followers.

We would love to know your favorite twitter management tool. Do share your thoughts.

The unconditional guide to Instagram marketing

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Looking out to build communities around your brand/ service ?Looking out for word of mouth marketing by tapping into UGC? then Instagram is best social media platform.Every second more than 2000 post created and shared in Instagram. Thus, it is a big opportunity for all types of business to tap into this massive user-generated content or UGC and reach out to your potential customer.If you want to reach out to millennials or you can say age group 18-34 who uses Instagram compared to any other social media because this age group does not just browse content but they create, discover and engage with the brand like never before. Instagram also makes it easier for the brand in an authentic way that is visual content which today’s consumers appreciate. Influencer marketing in Instagram can create positive brand awareness for your brand with hashtag marketing, tagging other users and by liking and commenting.

  1. Connect with Instagram influencers:

Maintaining and growing followers for your Instagram can be time-consuming and is difficult especially if you are a smaller brand.By connecting with right influencers, you can reach out to a larger audience and access to quality content without spending time on creating a new one. For example, if you want to promote your restaurant connect with the best food Instagram influencers. This could in turn pay off going forward as it will build trust and brand loyalty among your customer because influencer as normally perceived as one who have expertise in their niche. Here are some of the tips How to connect with right influencers?

2. Create quality content:

Instagram is all about visuals. A picture is worth  a thousand words. In Instagram pictures provides a better view about your company make sure you tell a story with quality content with anything from new product launch to customer feedback to office celebration to a funny quote/picture.

3. More engagement:

As per Forrester, studies shows that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. By posting interesting content, you can get a high level of engagement rate compared to any other social media.

4.Contests:

Running contests in Instagram is a great way to increase followers, and build trust for your brand. You can run contests for your business by telling your followers to comment on your photo, tag their friends, share it or share their own experience about your brand with a hashtag.

5.Easy to use and post:

Because Instagram is in mobile only focused it is easy to post and share quality content instantly also unlike other you can use up to 10 hashtags to get your content discoverable and tag others for increase your engagement rate.

6.Storytelling:

Instagram is a great platform for visual storytelling which is more impactful than text content.

7.Hashtag:

Using most effective hashtags for your Instagram marketing campaign is important to reach a larger audience and bring more engagement. You can use up to 10 hashtags in Instagram, unlike other social networks. Also you can use both generic hashtags that are related to your brand campaign or you can use existing hashtags that your industry is already using to reach to larger audience, but make sure it is relevant to your followers and the campaign.

8.Building trust:

Instagram is a great platform to share about your brand in an informal way. Choose a visual style that you want to post with relevant keywords. Also decide what type of content you want to post such as if you are in a restaurant business you can post about your daily menu or customer who are visiting to your restaurant, if you are in a different industry you can post about valuable tips that audience can relate it to. By engaging your audience with the relevant content, you can build a trustable Instagram brand for your business.

9.Get more customer leads:

You can get more customer leads from Instagram marketing make sure you have a proper call to action by using hashtags, URL, image caption when you post in Instagram.

Have you done any Instagram marketing campaign for your business, we would love to hear from you.

Connecting with Instagram influencers can not only get you more visibility and trust for your brand but also drive engagement and get more customer leads in a cost-effective way.

Influencer marketing by the numbers

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Chances are that nowadays you are hearing a lot about how influencer marketing is the new king of content marketing and a powerful form of word of mouth marketing and how it is cost-effective than any other form of marketing. To understand why it is important, today we look at the data from some of the best marketing research firm that highlights why every business need to assign marketing budget for influencer marketing:

  • 74% of consumers rely on social media to inform their purchasing decisions.
  • 90% of consumers trust peer recommendations. Only 33% trust ads.
  • Customers referred by other customers have a 37% higher retention rate.
  • Marketing-induced consumer-to-consumer word of mouth generates more than 2X the sales of paid advertising.
  • Another study by BazaarVoice 2012 found that earned media drives 4 times the brand lift of paid. media and 51% of Millennials are more likely to be influenced by earned media.
  • Technorati determined that 54% of consumers agree that the smaller the community, the greater the influence.
  • According to a study by ArCompanyand Sensei Marketing, 64.5% of marketing and PR. professionals have adopted social influence campaigns in the past, more than 50% of marketing and PR professionals will be allocating budgets for influencer marketing strategies in the near future, and 74% of marketing and PR professionals will be deploying influencer marketing campaigns in the next 12 months.
  • Knowledge Networks determined that 15,100,000 consumers go to social media channels before making purchase decisions.
  • Mashable reported that millennials trust content created by their peers 50 percent more than content from any other media.
  • According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media.
  • 72% say reading a positive customer reviews increase their trust in the business; it takes reading between 2-6 reviews to get 56% of them to this point.
  • Over half of purchases inspired by social media sharing occur within 1 week of sharing or favoriting, and 80% of purchases resulting from social media shares occur within 3 weeks of sharing.
  • Brand advocates are 70% more likely to be seen as a good source of information by people around them.
  • Advocates tell twice as many people about their purchases than non-Advocates.
  • 90% of advocates write something positive about their purchasing experience.
  • Brand advocates are 75% more likely to share product information.
  • 74% of global marketers reported they will use Influence Marketing as part of their marketing strategy in the next 12 months.
  • 55% of global marketers found social scoring platforms to be ineffective at identifying influencers.
  • 68% of global marketers see Influence Marketing as a lead generation and customer acquisition tactic.
  • For category such as Apparel, packaged goods, financial products, and big-ticket purchases (such as travel and electronics). Word-of-mouth emerged as the leading purchase influencer among Millennials.
  • Among Baby Boomers, word-of-mouth (WOM) is the top influencer for financial products and big-ticket purchases but was only third for packaged goods purchases.
  • A study conducted by Market share proved that WOM increased marketing effectiveness up to 54%.
  • An astonishing 91% of B2B purchasers said that their buying decisions were influenced by WOM, making this form of engagement vital for all organizations no matter their market sector to get right.

Influencer marketing is the most powerful word of mouth marketing which will help your business to gain more credibility, reach out to a wider audience and increase sales. The challenge here is how to connect with right influencers who will help you in your business to reach a new level.

Join adsparta.in to connect with some of the best influencers in your industry.

Source:

ODM group

Nielsen

BrightLocal

Radius Global

Marketshare

Forbes

Mckinsey

How to generate customer leads for your online business?

lead generation

So how do you determine which methods or platforms are the best for finding new customers?Lead generation is crucial for survival and growth of any business.What works for one business may not work for other,it is through trial and error one can know which are the best platform to generate leads.

Below are some of tips that we have followed over the year to generate leads and you too can follow these tips to generate leads for your business.

1) Optimize your website for lead generation:

Most people visit leave website within 10-20 seconds if they do not find any useful information,so make sure you provide enough content and useful information to your customers so that they can provide their contact information without thinking twice.

2) Make social media buttons visible in your website,email signature,visiting cards

Turn your regular readers into social media fans and when they share your content,it will go viral among their friends Because

3) Customer referrals:Customer referrals works wonder for any business because the lead is probably well-qualified and you will have tremendous credibility with the prospect since you come well-recommended from someone that they know and trust.

4) Free giveaways:Free giveaways such as free resources,industry research reports,e books,etc is a best way of generating customer leads.It can generate considerable amount of leads by offering these free resources.

5) Offer Webinars: For B2B marketing webinars are one of the best lead generation technique.Through webinars you can share your expertise or invite some other people to share their expertise related to your industry that interest your target audience.

6) Cross promotion:By forming alliances with non competitive business to exchange leads,promote each other’s products or services can be quite good to generate leads as it brings trustworthy among the customers when they get to now about your product or business through other business which they trust.

7) Have contacts us form in every page:Proving contact from in every page can increase the likelihood that people will contact you.Because you never know from which page a customer can close your browser.

8) E mail marketing:Email marketing is still a best way to generate leads for your business.Make sure you target demographics that fits your products or services.The more targeted the mails is the better open and click rate you will get.Also optimize your email campaign headline to get good click rate.

9) Video:A lead generation campaign tied up with  a viral video can generate highly targeted and valuable leads for your products or service.

10) Connect with social media influencers/bloggers:By connecting with relevant social media influencers/bloggers you can spread word about your brand/product to millions of customer in a cost effective way.You can engage with influencers for content promotion,guest blogging,social media promotion,event management,video promotion,and lots more.It will also improve your brand loyalty,create premium content,increase traffic and improve SEO.”To connect with best social media influencers do check out http://adsparta.in/

Lead generation is very important for any business to survive,so it is vital that you consider these tips in getting highly qualified leads for your products/services.

Post a comment below and let us know what other lead generation technique you have used in your business.

The complete beginner’s guide to types of influencer marketing campaign

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Influencer marketing will help your business to create brand awareness super fast, build a loyal fan base and increase sales compared to any other traditional advertisement.As per Thompson research, Influencer marketing is fastest growing online customer acquisition method than any other medium of marketing.

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But before jumping into influencer marketing you need to connect with the right influencer, decide which type of campaign you want to create for your brand and how to measure the campaign result.

Below are some of the type of campaign that you can do for your business by engaging with right influencers which will help your business to spread positive word of mouth and at the same time increase sales too.

  • Content promotion:
  • Product launch:
  • Articles and reviews
  • Contests
  • Video promotion
  • Social media shares:
  • Slideshare writers
  • Guest blogging:
  • Webinar speakers:
  • Press releases
  • Sponsored ad space
  • Event management:
  • Corporate communication:
  • SEO

Connect with best influencer in your industry at  adsparta.in

How to measure influencer marketing campaign in an easy way?

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There are different ways to measure the success of influencer marketing for different social media but deciding the right one for your business is essential.Like any other form of marketing influencer marketing also takes the time to get the result of your campaign and knowing the key metrics to measure and setting benchmark will help your business to track the result better.If you are not measuring your influencer marketing with these key metrics than you are not doing it right.

Your key metrics should always align with your marketing goals.Influencers can’t be measured by only number of followers but the relevance of a topic, quality content and trust among its followers. If you have asked influencers to post photos, tweet or post by using your brand hashtag then by searching based on those keywords/hashtags you can come to know how many likes or comments your campaign is getting.

These are the number of indicators to measure an influencer marketing result for different social media:

  1. Facebook by number of Likes, Comments, and Shares
  2. Twitter by number of Favorites in the tweets and Retweets
  3. Pinterest by the number of Repins, Comments, and Likes.
  4. Google+ by the number +1, Comments and Shares.
  5. LinkedIn by number of people who have liked, Shared and Comments
  6. SlideShare by the number of Views and Likes,
  7. YouTube by the number of Views, Comments, Likes and Dislikes
  8. Stumble Upon by the number of Followers and Likes
  9. Quora by the number of upvotes to the answers and comments
  10. Instagram-By number of Likes, Favorites and Comments

By measuring these, you will come to know how well your customer is reacting to your campaign so that you can tweak your marketing strategy accordingly. These metrics, when put together, will give you valuable information about which influencers to select to create social media buzz for your brand/businesses. But most important is to know your marketing objectives prior to starting campaign will help you in analyzing the result better.

To start with influencer marketing and to measure your result start here adsparta.in

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What experts are saying about importance of influencer marketing?

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“A brand is no longer what we tell the consumer it is –It is what consumers tell each other”-Scott Cook, Co-founder, Intuit

That is why influencer marketing is more important than ever before.Influencer marketing is most powerful and effective way to reach out to your potential customer because it is cost effective and your message can reach a wider audience with less effort too. Using influencer marketing can give you a competitive edge whether you are looking to reach a larger audience, create brand awareness or want to do market research or if you are a startup and have limited budget to go for traditional advertisement.Because influencer marketing is more personal than other traditional advertisements it brings trust among people. Apart from creating brand awareness influencer marketing also helps business in SEO, Premium content, Better ROI than traditional media and more. Don’t believe us well below are some of the statistics that proves what we say:

  • According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media.
  • According to a McKinsey study, marketing inspired word-of-mouth generates twice the sale of paid advertising
  • 74% of Consumers rely on social media to inform their purchasing decisions.” – ODM Group
  • 90% of customer trust peer recommendations and only 33% trust advertisement

Influencers have great power to persuade people to buy a certain product or not to buy. However, if plan properly Influencer marketing can bring a better result for any businesses than any other traditional advertisement.

Planning to connect with best influencers to create brand awareness/product launch.Sign up at http://adsparta.in/

How to build an empire with influencer marketing?

Influencer Marketing

Influencers are generally an expert in a certain niche category and provide valuable information to their followers.For example for a Restaurant food blogger could be the right influencers and for an e- commerce startup a fashion blogger or who have large followers and likes in Instagram and Pinterest could be the right influencers.

In today’s hyper-connected world influencers can be any user who has a large base of followers on social media such as Facebook, Twitter, Instagram, Youtube and have the ability to influence or capture other’s attention. It is not just number of followers that qualify a user as an influencer but a person who is looked for advice or knowledge or opinions..When an influencer recommends a product to its followers through a blog or a tweet or through a YouTube video that is going to be more powerful and effective over potential buyers than any other traditional advertisement.Because of this quality influencer are valuable to brands.

What is influencer marketing?

Influencer marketing is similar to word of mouth marketing that allows brands to connect and partner with powerful social media influencers who have wide reach and have the power to influence the decision of others to create social media buzz. The key to influencer marketing is to identify right influencers based on your marketing objective whether it is only sharing a particular photo, video or writing a blog or posting about in social media.

Influencer marketing helps brands to collaborate with powerful influencers who have a wide reach and can influence over potential buyers. Just think for a moment impact on your sales if a celebrity promotes your product. But if you are starting up or if you have limited budget you can’t go for celebrity endorsement that doesn’t mean you can’t spread word about your brand/business to thousands of consumers who can be your early user. In fact with the growth of social media it is now possible to connect with powerful social media influencers who can create premium content or review your product or write about your company or share a promotional video for your business to thousands of users.Only if you will connect with right influencers at the right time.

Want to create brand awareness and increase sales?Sign up today at http://adsparta.in/