4 tips to measure ROI of an influencer marketing campaign

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Consumer-to-consumer word of mouth generates more than twice the sales of other forms of paid advertising. – McKinsey

Influencer marketing expands your brand visibility and trustworthy among your targeted customer. Apart from cost effective it also gives better ROI than any traditional advertisement. Most marketers have quickly realized the power of driving sales, product review, event marketing, app promotion.But how do you measure the ROI if you influencer marketing to align with your marketing goal?

There are very few tools available in the market that will help you to understand whether influencer marketing is really working for you or not. We have outlined few metrics that will help you to understand and measure the impact of influencer marketing for your brand.

  1. Reach and impression: Number of times your post is viewed when it is published by influencers. This is key metrics compared to any other as it shows effectiveness of a post as it shows to how many people your content is exposed. Also, look out for this metric while selecting any influencer for influencer marketing campaign.
  2. Engagement: The most important metric whether an influencer marketing campaign worked or not is engagement rate. Engagement metrics such as
  • How many facebook likes, shares, clicks, retweets, comments
  • How many new followers you get
  • How many new subscribers you received
  • How many customer bought your product,
  • How many inquiries your sales team received
  • How many clicks you received

3. ROI: The best way to measure return on investment for your influencer marketing campaign is to benchmark to some other online advertisement such as Google ad words, Facebook ads. For example if you spend $100 on google ad words and you are getting 1000 impression and 100 clicks but on the other hand if you spend the same amount in influencer marketing campaign and you are getting more impressions and click than google ad words than it is advisable to stick with influencer marketing campaign(unless and until you love to spend money on advertisement which doesn’t get you good ROI)

4.Resources: Another most important key metrics to measure for any content marketers is to how much resources such as Time, Manpower and money require to produce same original content that you will get it from an influencer. Calculate the money you spent on producing quality content, time to produce and measure it with the content that you are getting with influencer marketing if you think you are able to save enough time and money then it is a wise investment.

By connecting these metrics, you can measure influencer marketing campaign impact on your sales number. Though not all metric can be applicable to your marketing campaign but knowing all these will help you in setting your marketing campaign right and the result that you can look out for.

Start your influencer marketing campaign today at http://adsparta.in/

How to measure influencer marketing campaign in an easy way?

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There are different ways to measure the success of influencer marketing for different social media but deciding the right one for your business is essential.Like any other form of marketing influencer marketing also takes the time to get the result of your campaign and knowing the key metrics to measure and setting benchmark will help your business to track the result better.If you are not measuring your influencer marketing with these key metrics than you are not doing it right.

Your key metrics should always align with your marketing goals.Influencers can’t be measured by only number of followers but the relevance of a topic, quality content and trust among its followers. If you have asked influencers to post photos, tweet or post by using your brand hashtag then by searching based on those keywords/hashtags you can come to know how many likes or comments your campaign is getting.

These are the number of indicators to measure an influencer marketing result for different social media:

  1. Facebook by number of Likes, Comments, and Shares
  2. Twitter by number of Favorites in the tweets and Retweets
  3. Pinterest by the number of Repins, Comments, and Likes.
  4. Google+ by the number +1, Comments and Shares.
  5. LinkedIn by number of people who have liked, Shared and Comments
  6. SlideShare by the number of Views and Likes,
  7. YouTube by the number of Views, Comments, Likes and Dislikes
  8. Stumble Upon by the number of Followers and Likes
  9. Quora by the number of upvotes to the answers and comments
  10. Instagram-By number of Likes, Favorites and Comments

By measuring these, you will come to know how well your customer is reacting to your campaign so that you can tweak your marketing strategy accordingly. These metrics, when put together, will give you valuable information about which influencers to select to create social media buzz for your brand/businesses. But most important is to know your marketing objectives prior to starting campaign will help you in analyzing the result better.

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What experts are saying about importance of influencer marketing?

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“A brand is no longer what we tell the consumer it is –It is what consumers tell each other”-Scott Cook, Co-founder, Intuit

That is why influencer marketing is more important than ever before.Influencer marketing is most powerful and effective way to reach out to your potential customer because it is cost effective and your message can reach a wider audience with less effort too. Using influencer marketing can give you a competitive edge whether you are looking to reach a larger audience, create brand awareness or want to do market research or if you are a startup and have limited budget to go for traditional advertisement.Because influencer marketing is more personal than other traditional advertisements it brings trust among people. Apart from creating brand awareness influencer marketing also helps business in SEO, Premium content, Better ROI than traditional media and more. Don’t believe us well below are some of the statistics that proves what we say:

  • According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media.
  • According to a McKinsey study, marketing inspired word-of-mouth generates twice the sale of paid advertising
  • 74% of Consumers rely on social media to inform their purchasing decisions.” – ODM Group
  • 90% of customer trust peer recommendations and only 33% trust advertisement

Influencers have great power to persuade people to buy a certain product or not to buy. However, if plan properly Influencer marketing can bring a better result for any businesses than any other traditional advertisement.

Planning to connect with best influencers to create brand awareness/product launch.Sign up at http://adsparta.in/

How to build an empire with influencer marketing?

Influencer Marketing

Influencers are generally an expert in a certain niche category and provide valuable information to their followers.For example for a Restaurant food blogger could be the right influencers and for an e- commerce startup a fashion blogger or who have large followers and likes in Instagram and Pinterest could be the right influencers.

In today’s hyper-connected world influencers can be any user who has a large base of followers on social media such as Facebook, Twitter, Instagram, Youtube and have the ability to influence or capture other’s attention. It is not just number of followers that qualify a user as an influencer but a person who is looked for advice or knowledge or opinions..When an influencer recommends a product to its followers through a blog or a tweet or through a YouTube video that is going to be more powerful and effective over potential buyers than any other traditional advertisement.Because of this quality influencer are valuable to brands.

What is influencer marketing?

Influencer marketing is similar to word of mouth marketing that allows brands to connect and partner with powerful social media influencers who have wide reach and have the power to influence the decision of others to create social media buzz. The key to influencer marketing is to identify right influencers based on your marketing objective whether it is only sharing a particular photo, video or writing a blog or posting about in social media.

Influencer marketing helps brands to collaborate with powerful influencers who have a wide reach and can influence over potential buyers. Just think for a moment impact on your sales if a celebrity promotes your product. But if you are starting up or if you have limited budget you can’t go for celebrity endorsement that doesn’t mean you can’t spread word about your brand/business to thousands of consumers who can be your early user. In fact with the growth of social media it is now possible to connect with powerful social media influencers who can create premium content or review your product or write about your company or share a promotional video for your business to thousands of users.Only if you will connect with right influencers at the right time.

Want to create brand awareness and increase sales?Sign up today at http://adsparta.in/

Why should you join Adsparta.in?

11140359_821035731312735_4218327206687673353_n With previous startup experience and the challenges that we have faced when it comes to creating brand awareness and spread the word about our startup that too with a limited marketing budget.We know the pain of other Startups/small businesses how important it is to bring early user and to spread the word of mouth about that awesome product you are building. And if you have a limited budget it takes months if not years to reach out to millions of potential customers and create awareness about your business. Even many forms of traditional advertisement are losing its ability to make an impact and they are expensive for a small Businesses and Startups.Established companies and brands are also facing similar problems whether it is creating awareness or spreading the word about a newly launched product or winning the trust and market share.And finding that right influencer who can become the spokesperson and at the same time fits the budget, target market and niche category-take too much time and complex too.

No traditional advertisement can replace the power of word of mouth and create awareness about your Brand/Business compared to when your friends or family tell you about that cool bar or restaurant, about that new product to buy, where to shop at, what books to read, or what cool gadgets to buy.

“According to a McKinsey study, marketing inspired word-of-mouth generates 2 times the sale of paid advertising”

That is why we created Adsparta.in with the aim of adding real value and helping Startups/Small businesses/MNCs/NGO/Artists/Inventors to tell their unique stories and spread the word about their Brand/Business to millions of potential consumers through powerful Social media influencers/Bloggers. Our mission is to make influencer marketing cost-effective and transparent to help businesses create brand awareness and increase sales with less effort.

“According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media”

We at Adsparta.in automate the process and make it easy for Brands/Businesses to connect with right influencers not only to create and share premium content but also to measure the effectiveness of each campaign with real-time analytics, so that you will stay ahead of your competition. While on the other hand we help Influencers to earn extra income by creating and sharing content in Twitter/Facebook/Instagram/YouTube/Pinterest/Tumblr,etc for Brands that you love and do what you love to do always.

I hope you will join with us in this journey.

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INTRODUCING ADSPARTA.IN

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We are excited to launch Adsparta.in is an automated influencer marketing platform that connect Brands with Powerful social media influencers.

Our goal is to help brands and businesses to tell their unique stories through premium content such as Blog/Video/Social media sharing by powerful social media influencers.

Sign up at http://adsparta.in/ to get priority access when we launch.

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