How to generate customer leads for your online business?

lead generation

So how do you determine which methods or platforms are the best for finding new customers?Lead generation is crucial for survival and growth of any business.What works for one business may not work for other,it is through trial and error one can know which are the best platform to generate leads.

Below are some of tips that we have followed over the year to generate leads and you too can follow these tips to generate leads for your business.

1) Optimize your website for lead generation:

Most people visit leave website within 10-20 seconds if they do not find any useful information,so make sure you provide enough content and useful information to your customers so that they can provide their contact information without thinking twice.

2) Make social media buttons visible in your website,email signature,visiting cards

Turn your regular readers into social media fans and when they share your content,it will go viral among their friends Because

3) Customer referrals:Customer referrals works wonder for any business because the lead is probably well-qualified and you will have tremendous credibility with the prospect since you come well-recommended from someone that they know and trust.

4) Free giveaways:Free giveaways such as free resources,industry research reports,e books,etc is a best way of generating customer leads.It can generate considerable amount of leads by offering these free resources.

5) Offer Webinars: For B2B marketing webinars are one of the best lead generation technique.Through webinars you can share your expertise or invite some other people to share their expertise related to your industry that interest your target audience.

6) Cross promotion:By forming alliances with non competitive business to exchange leads,promote each other’s products or services can be quite good to generate leads as it brings trustworthy among the customers when they get to now about your product or business through other business which they trust.

7) Have contacts us form in every page:Proving contact from in every page can increase the likelihood that people will contact you.Because you never know from which page a customer can close your browser.

8) E mail marketing:Email marketing is still a best way to generate leads for your business.Make sure you target demographics that fits your products or services.The more targeted the mails is the better open and click rate you will get.Also optimize your email campaign headline to get good click rate.

9) Video:A lead generation campaign tied up with  a viral video can generate highly targeted and valuable leads for your products or service.

10) Connect with social media influencers/bloggers:By connecting with relevant social media influencers/bloggers you can spread word about your brand/product to millions of customer in a cost effective way.You can engage with influencers for content promotion,guest blogging,social media promotion,event management,video promotion,and lots more.It will also improve your brand loyalty,create premium content,increase traffic and improve SEO.”To connect with best social media influencers do check out http://adsparta.in/

Lead generation is very important for any business to survive,so it is vital that you consider these tips in getting highly qualified leads for your products/services.

Post a comment below and let us know what other lead generation technique you have used in your business.

What experts are saying about importance of influencer marketing?

Fotolia_75802989_S

“A brand is no longer what we tell the consumer it is –It is what consumers tell each other”-Scott Cook, Co-founder, Intuit

That is why influencer marketing is more important than ever before.Influencer marketing is most powerful and effective way to reach out to your potential customer because it is cost effective and your message can reach a wider audience with less effort too. Using influencer marketing can give you a competitive edge whether you are looking to reach a larger audience, create brand awareness or want to do market research or if you are a startup and have limited budget to go for traditional advertisement.Because influencer marketing is more personal than other traditional advertisements it brings trust among people. Apart from creating brand awareness influencer marketing also helps business in SEO, Premium content, Better ROI than traditional media and more. Don’t believe us well below are some of the statistics that proves what we say:

  • According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media.
  • According to a McKinsey study, marketing inspired word-of-mouth generates twice the sale of paid advertising
  • 74% of Consumers rely on social media to inform their purchasing decisions.” – ODM Group
  • 90% of customer trust peer recommendations and only 33% trust advertisement

Influencers have great power to persuade people to buy a certain product or not to buy. However, if plan properly Influencer marketing can bring a better result for any businesses than any other traditional advertisement.

Planning to connect with best influencers to create brand awareness/product launch.Sign up at http://adsparta.in/

How to build an empire with influencer marketing?

Influencer Marketing

Influencers are generally an expert in a certain niche category and provide valuable information to their followers.For example for a Restaurant food blogger could be the right influencers and for an e- commerce startup a fashion blogger or who have large followers and likes in Instagram and Pinterest could be the right influencers.

In today’s hyper-connected world influencers can be any user who has a large base of followers on social media such as Facebook, Twitter, Instagram, Youtube and have the ability to influence or capture other’s attention. It is not just number of followers that qualify a user as an influencer but a person who is looked for advice or knowledge or opinions..When an influencer recommends a product to its followers through a blog or a tweet or through a YouTube video that is going to be more powerful and effective over potential buyers than any other traditional advertisement.Because of this quality influencer are valuable to brands.

What is influencer marketing?

Influencer marketing is similar to word of mouth marketing that allows brands to connect and partner with powerful social media influencers who have wide reach and have the power to influence the decision of others to create social media buzz. The key to influencer marketing is to identify right influencers based on your marketing objective whether it is only sharing a particular photo, video or writing a blog or posting about in social media.

Influencer marketing helps brands to collaborate with powerful influencers who have a wide reach and can influence over potential buyers. Just think for a moment impact on your sales if a celebrity promotes your product. But if you are starting up or if you have limited budget you can’t go for celebrity endorsement that doesn’t mean you can’t spread word about your brand/business to thousands of consumers who can be your early user. In fact with the growth of social media it is now possible to connect with powerful social media influencers who can create premium content or review your product or write about your company or share a promotional video for your business to thousands of users.Only if you will connect with right influencers at the right time.

Want to create brand awareness and increase sales?Sign up today at http://adsparta.in/

Why should you join Adsparta.in?

11140359_821035731312735_4218327206687673353_n With previous startup experience and the challenges that we have faced when it comes to creating brand awareness and spread the word about our startup that too with a limited marketing budget.We know the pain of other Startups/small businesses how important it is to bring early user and to spread the word of mouth about that awesome product you are building. And if you have a limited budget it takes months if not years to reach out to millions of potential customers and create awareness about your business. Even many forms of traditional advertisement are losing its ability to make an impact and they are expensive for a small Businesses and Startups.Established companies and brands are also facing similar problems whether it is creating awareness or spreading the word about a newly launched product or winning the trust and market share.And finding that right influencer who can become the spokesperson and at the same time fits the budget, target market and niche category-take too much time and complex too.

No traditional advertisement can replace the power of word of mouth and create awareness about your Brand/Business compared to when your friends or family tell you about that cool bar or restaurant, about that new product to buy, where to shop at, what books to read, or what cool gadgets to buy.

“According to a McKinsey study, marketing inspired word-of-mouth generates 2 times the sale of paid advertising”

That is why we created Adsparta.in with the aim of adding real value and helping Startups/Small businesses/MNCs/NGO/Artists/Inventors to tell their unique stories and spread the word about their Brand/Business to millions of potential consumers through powerful Social media influencers/Bloggers. Our mission is to make influencer marketing cost-effective and transparent to help businesses create brand awareness and increase sales with less effort.

“According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media”

We at Adsparta.in automate the process and make it easy for Brands/Businesses to connect with right influencers not only to create and share premium content but also to measure the effectiveness of each campaign with real-time analytics, so that you will stay ahead of your competition. While on the other hand we help Influencers to earn extra income by creating and sharing content in Twitter/Facebook/Instagram/YouTube/Pinterest/Tumblr,etc for Brands that you love and do what you love to do always.

I hope you will join with us in this journey.

We are excited to launch Adsparta.in Sign up at http://adsparta.in/ to get priority access when we launch.

https://www.facebook.com/adsparta1

https://twitter.com/adsparta1

INTRODUCING ADSPARTA.IN

11140359_821035731312735_4218327206687673353_n

We are excited to launch Adsparta.in is an automated influencer marketing platform that connect Brands with Powerful social media influencers.

Our goal is to help brands and businesses to tell their unique stories through premium content such as Blog/Video/Social media sharing by powerful social media influencers.

Sign up at http://adsparta.in/ to get priority access when we launch.

https://www.facebook.com/adsparta1

https://twitter.com/adsparta1