Best twitter marketing tools to increase your productivity

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Twitter is widely used as a marketing tool for most marketers and brands today. And with so many so many social media out there it is important for any marketer to organize themselves with social media marketing tool to stay ahead of competition. But with so much noise around twitter marketing tools it is hard to know which is best for your business. Below are the some of the best twitter marketing tools that we think will keep organized as a marketer.

  • Hootsuite: Hootsuite is one of our favorite social media engagement tool. It allows consolidate all social media profiles into one east=y to use dashboard. Some of the features are You can choose date and time when you want to publish the content, add location, attachment. You can also manage other social media with this tool. It is a fermium plan with option of 3 social media to manage.
  • Buffer: Buffer lets you schedule your content to multiple times day through the week which will save your time. You have to just spend few minutes day to schedule your tweets and buffer will take care of the rest. It also provides analytics which helps you to know which content works or which are not. You can also share curated content that buffer provides you in addition to your original content.
  • Tweroid: To get more engagement for your tweets you need to post at the right time. Twerioid give you insights about best times to tweet by analyzing follower’s tweets activity. By using this tool your tweets engagement level will increase because now you know best time to post your tweet.
  • Commun.it: Thinking who to follow and unfollow? Well Commun.it is the best twitter management tool out there that helps you to sort your list based on most recent, most engagement members, Influencers, New followers, new followers. Which will help you to follow your most engaged followers or unfollow people who have less engagement with your content. This tool is very user friendly which allows you to manage multiple twitter accounts and all these features all from your dashboard itself.

These tools will help you to increase  productivity and increase your followers.

We would love to know your favorite twitter management tool. Do share your thoughts.

The unconditional guide to Instagram marketing

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Looking out to build communities around your brand/ service ?Looking out for word of mouth marketing by tapping into UGC? then Instagram is best social media platform.Every second more than 2000 post created and shared in Instagram. Thus, it is a big opportunity for all types of business to tap into this massive user-generated content or UGC and reach out to your potential customer.If you want to reach out to millennials or you can say age group 18-34 who uses Instagram compared to any other social media because this age group does not just browse content but they create, discover and engage with the brand like never before. Instagram also makes it easier for the brand in an authentic way that is visual content which today’s consumers appreciate. Influencer marketing in Instagram can create positive brand awareness for your brand with hashtag marketing, tagging other users and by liking and commenting.

  1. Connect with Instagram influencers:

Maintaining and growing followers for your Instagram can be time-consuming and is difficult especially if you are a smaller brand.By connecting with right influencers, you can reach out to a larger audience and access to quality content without spending time on creating a new one. For example, if you want to promote your restaurant connect with the best food Instagram influencers. This could in turn pay off going forward as it will build trust and brand loyalty among your customer because influencer as normally perceived as one who have expertise in their niche. Here are some of the tips How to connect with right influencers?

2. Create quality content:

Instagram is all about visuals. A picture is worth  a thousand words. In Instagram pictures provides a better view about your company make sure you tell a story with quality content with anything from new product launch to customer feedback to office celebration to a funny quote/picture.

3. More engagement:

As per Forrester, studies shows that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. By posting interesting content, you can get a high level of engagement rate compared to any other social media.

4.Contests:

Running contests in Instagram is a great way to increase followers, and build trust for your brand. You can run contests for your business by telling your followers to comment on your photo, tag their friends, share it or share their own experience about your brand with a hashtag.

5.Easy to use and post:

Because Instagram is in mobile only focused it is easy to post and share quality content instantly also unlike other you can use up to 10 hashtags to get your content discoverable and tag others for increase your engagement rate.

6.Storytelling:

Instagram is a great platform for visual storytelling which is more impactful than text content.

7.Hashtag:

Using most effective hashtags for your Instagram marketing campaign is important to reach a larger audience and bring more engagement. You can use up to 10 hashtags in Instagram, unlike other social networks. Also you can use both generic hashtags that are related to your brand campaign or you can use existing hashtags that your industry is already using to reach to larger audience, but make sure it is relevant to your followers and the campaign.

8.Building trust:

Instagram is a great platform to share about your brand in an informal way. Choose a visual style that you want to post with relevant keywords. Also decide what type of content you want to post such as if you are in a restaurant business you can post about your daily menu or customer who are visiting to your restaurant, if you are in a different industry you can post about valuable tips that audience can relate it to. By engaging your audience with the relevant content, you can build a trustable Instagram brand for your business.

9.Get more customer leads:

You can get more customer leads from Instagram marketing make sure you have a proper call to action by using hashtags, URL, image caption when you post in Instagram.

Have you done any Instagram marketing campaign for your business, we would love to hear from you.

Connecting with Instagram influencers can not only get you more visibility and trust for your brand but also drive engagement and get more customer leads in a cost-effective way.

How to create more engagement in Facebook?

With so many content, pages and facebook latest algorithm it is very hard to get attention of your fans and get more likes to your facebook page but with the following steps you not only will get more likes but also your fans will love interacting with your brand/services than ever before.

1)Get personal-Your customers will love and will be more engaging if you post status or photos about your daily life or activities in your business.After all they are human and personalizing post such as celebration at office, real customers using your product, personal achievements of your employee or yourself, etc are more engaging with your fan and your page will get more likes.

2) Share a story: Share compelling stories about the product or status with your fans through either video, infographics.

3) Implement facebook in your address:: Implement facebook like plugins into your blog, website, email promotion or for any offline promotion to get more likes.In today’s world, you never know where you will get your potential customers.

4) Post visual content: Visual content such as Photos or infographics get more likes and comments compared to normal text-based content.Grab the opportunity to get more likes through posting eye-catching quotes, pictures or infographics.

5) Post questionsTo get your fans interact with your pages ask your fans about current events, their goals, what they think about your new brand.For example, you can post questions such as “what is the first word that pops into your mind when you think about(your brand)?My favorite song for relaxation is?What is your new year resolution?It creates a long-lasting relationship between you and your fan and also you will come to know what matters most to your fans.

6) Facebook ads: Recently facebook has made easier for facebook pages to place an ad through promoted posts, sponsored stories.Select your targeted market, keywords and you are done.

7) Create value: Take note of types of content that you fans like most, comments most and accordingly share content that you fans can’t stop them without liking it.

8) Run a contest: You can make the contest interactive by using fun and interesting ways for people to submit their entries. For example, you could ask people to upload pictures of themselves with one of your products or ask them to like your page in return of your new book or sample of your product.

9) Use these words to get more shares and likes: There is an art of which word get more likes and shares among your fans.Here are few of them that if you will use in your post fans will like that post more.some of he words are INSPIRES, GIVES,OFFERS,DISCOUNT,DEALS,ADVISES,SURPRISING,PLEASE,HOW TO

10) Post at the right time: Posting at the right time will get more likes and your pot will reach more fans.You can check on insights about which day and at which time most of your fans are online and accordingly schedule your post to get more visibility and likes.According to research, the worst time to post is weekend 8AM-8 PM and the best time to post is Weekdays-1 PM-6PM

Do you have any tips for getting more Likes?

Post a comment below and let us know what else you have done to get likes.

Type of words to use in social media

The words that you use in your social media content, promotion is a deciding factor whether your content will go viral and can reach to your target audience.Because words that you use in social media it should be persuasive and you should use them that is relevant for your business and your audience.Below are few words that you can use in social media content to get more reach and engagement.

Best words to use in Facebook:

1) Post

2) Submit

3) Tell us

4) Inspires

5) Comment

Best words to use in Twitter:

1) Check out

2) Re tweet

3) How to

4) Please

5) Top

Best words to use in Linkedin:

1) Increased

2) Reduced

3) Developed

4) Researched

5) Improved

Post a comment below and let us know what are other words you have used in your social media to crate more engaging post.

7 valuable tips for becoming a successful social media influencer

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Social media influencers are the new celebrities and everyday brands are looking out for social media influencers from promoting their content to reviewing their new product and lots more.In today’s hyper-connect world, anybody can become a social media influencer with the right technique and by becoming an expert in a certain niche category. But to be a successful social media influencer/blogger in the digital world it is important for you to build trust first which will help you in getting connect with best brands. Before you start connecting with brands make sure you decide which type of Brands that you want to work with, what type of content you want to publish and how you will charge? Here are some of the tips that will help you to become a successful social media influencers that Brands will love to work with.

  1. Expert in your niche: Stand out from others by becoming an expert in a certain topic without widening your expertise to too much topic. Your content should be unique, creative and informative to be on top of mind of your followers. Also, it is equally important to stick to one or two social media to engage with your followers.This is very important as Brands will look for influencer who are an expert in a certain niche category instead of those who post anything they come across without any influence over their followers.
  2. Be active: In order to become a social media influencer you need to active and to stay on top of the mind of your followers and your social media and blog should have regular updates. It can be anything from just a small tips to update news about your industry.
  3. Connect with other social media influencers or blogging networks: By connecting with other bloggers/social media influencers will help you stay updated about what is going on in your relevant industry and gain valuable insights. Which will also help you grow your network and your content will start reaching a wider audience.
  4. Know your audience: By knowing your audience will help you to create and post a specific topic that your audience will love to read. Most brands will connect with an influencer who have the ability to reach a larger audience.Consistency and with high-quality content will help you maintain and grow your audience with time.
  5. Quality content: There is a lot of noise around social media make sure your content doesn’t lose in that noise. Quality content can not only increase your audience but also Brands will love to connect with you to create content for their product. Always be genuine and authentic and make sure you create content that your audience will love to read and share. Because that is how you can influencer your audience to trust your voice.
  6. Transparency: Make it transparent for how much you will charge per each blog post, social media post, product review and ad space. So that it will not make any confusion for brands to reach out to you and will make payment process simple and fast.
  7. Communication: To work with any brands communication is very important whether it is regarding timeline or regarding payment or regarding the product that you want to review. Do not hesitate to communicate with the brand/companies that you are writing a review or promoting a product.

With the right approach, patience and by creating quality content on a regular interval you can become a powerful social media influencer that both your followers and brands will love to connect with you.

Looking to connect with relevant Brands and get paid for what you love. Sign up now at adsparta.in

What experts are saying about importance of influencer marketing?

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“A brand is no longer what we tell the consumer it is –It is what consumers tell each other”-Scott Cook, Co-founder, Intuit

That is why influencer marketing is more important than ever before.Influencer marketing is most powerful and effective way to reach out to your potential customer because it is cost effective and your message can reach a wider audience with less effort too. Using influencer marketing can give you a competitive edge whether you are looking to reach a larger audience, create brand awareness or want to do market research or if you are a startup and have limited budget to go for traditional advertisement.Because influencer marketing is more personal than other traditional advertisements it brings trust among people. Apart from creating brand awareness influencer marketing also helps business in SEO, Premium content, Better ROI than traditional media and more. Don’t believe us well below are some of the statistics that proves what we say:

  • According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media.
  • According to a McKinsey study, marketing inspired word-of-mouth generates twice the sale of paid advertising
  • 74% of Consumers rely on social media to inform their purchasing decisions.” – ODM Group
  • 90% of customer trust peer recommendations and only 33% trust advertisement

Influencers have great power to persuade people to buy a certain product or not to buy. However, if plan properly Influencer marketing can bring a better result for any businesses than any other traditional advertisement.

Planning to connect with best influencers to create brand awareness/product launch.Sign up at http://adsparta.in/

How to build an empire with influencer marketing?

Influencer Marketing

Influencers are generally an expert in a certain niche category and provide valuable information to their followers.For example for a Restaurant food blogger could be the right influencers and for an e- commerce startup a fashion blogger or who have large followers and likes in Instagram and Pinterest could be the right influencers.

In today’s hyper-connected world influencers can be any user who has a large base of followers on social media such as Facebook, Twitter, Instagram, Youtube and have the ability to influence or capture other’s attention. It is not just number of followers that qualify a user as an influencer but a person who is looked for advice or knowledge or opinions..When an influencer recommends a product to its followers through a blog or a tweet or through a YouTube video that is going to be more powerful and effective over potential buyers than any other traditional advertisement.Because of this quality influencer are valuable to brands.

What is influencer marketing?

Influencer marketing is similar to word of mouth marketing that allows brands to connect and partner with powerful social media influencers who have wide reach and have the power to influence the decision of others to create social media buzz. The key to influencer marketing is to identify right influencers based on your marketing objective whether it is only sharing a particular photo, video or writing a blog or posting about in social media.

Influencer marketing helps brands to collaborate with powerful influencers who have a wide reach and can influence over potential buyers. Just think for a moment impact on your sales if a celebrity promotes your product. But if you are starting up or if you have limited budget you can’t go for celebrity endorsement that doesn’t mean you can’t spread word about your brand/business to thousands of consumers who can be your early user. In fact with the growth of social media it is now possible to connect with powerful social media influencers who can create premium content or review your product or write about your company or share a promotional video for your business to thousands of users.Only if you will connect with right influencers at the right time.

Want to create brand awareness and increase sales?Sign up today at http://adsparta.in/

Why should you join Adsparta.in?

11140359_821035731312735_4218327206687673353_n With previous startup experience and the challenges that we have faced when it comes to creating brand awareness and spread the word about our startup that too with a limited marketing budget.We know the pain of other Startups/small businesses how important it is to bring early user and to spread the word of mouth about that awesome product you are building. And if you have a limited budget it takes months if not years to reach out to millions of potential customers and create awareness about your business. Even many forms of traditional advertisement are losing its ability to make an impact and they are expensive for a small Businesses and Startups.Established companies and brands are also facing similar problems whether it is creating awareness or spreading the word about a newly launched product or winning the trust and market share.And finding that right influencer who can become the spokesperson and at the same time fits the budget, target market and niche category-take too much time and complex too.

No traditional advertisement can replace the power of word of mouth and create awareness about your Brand/Business compared to when your friends or family tell you about that cool bar or restaurant, about that new product to buy, where to shop at, what books to read, or what cool gadgets to buy.

“According to a McKinsey study, marketing inspired word-of-mouth generates 2 times the sale of paid advertising”

That is why we created Adsparta.in with the aim of adding real value and helping Startups/Small businesses/MNCs/NGO/Artists/Inventors to tell their unique stories and spread the word about their Brand/Business to millions of potential consumers through powerful Social media influencers/Bloggers. Our mission is to make influencer marketing cost-effective and transparent to help businesses create brand awareness and increase sales with less effort.

“According to a recent SocialChorus report, influencer marketing campaigns drive 16x more engagement than paid or owned media”

We at Adsparta.in automate the process and make it easy for Brands/Businesses to connect with right influencers not only to create and share premium content but also to measure the effectiveness of each campaign with real-time analytics, so that you will stay ahead of your competition. While on the other hand we help Influencers to earn extra income by creating and sharing content in Twitter/Facebook/Instagram/YouTube/Pinterest/Tumblr,etc for Brands that you love and do what you love to do always.

I hope you will join with us in this journey.

We are excited to launch Adsparta.in Sign up at http://adsparta.in/ to get priority access when we launch.

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INTRODUCING ADSPARTA.IN

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We are excited to launch Adsparta.in is an automated influencer marketing platform that connect Brands with Powerful social media influencers.

Our goal is to help brands and businesses to tell their unique stories through premium content such as Blog/Video/Social media sharing by powerful social media influencers.

Sign up at http://adsparta.in/ to get priority access when we launch.

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